Joint venture marketing, which is occasionally referred to as co-marketing or a tactical association, allows two companies to merge the potency of their marketing efforts in order to assemble sales profits and enhance brand recognition. However, while merging marketing forces has various advantages, companies must judge numerous factors before engaging in a joint venture marketing agreement. Joint ventures present low-cost marketing options that reap high-impact outcome. By partnering with associated businesses to share advertising costs, you magnetize a targeted market found for a lot less money.