This lecture focus to presentation on Implementing Interactive and Multichannel Marketing. Interactive Marketing is two-way buyer-seller electronic communications in a computer-mediated environment that buyer controls the kind and amount of information received from the owner. Customerization is the growing practice of customizing not just a product or service but in addition personalizing the marketing and overall shopping and buying interaction for each purchaser. overall Multichannel Marketing is the particular blending of different marketing and sales communications and delivery channels that are usually reinforcing in attracting, retaining and building relationships with customers.
- Corporate Branding
- Report On Measuring Service Quality and Customer Satisfaction of Five Star Hotel in Bangladesh A Study on Pan Pacific Sonargaon Dhaka
- Term paper on Marketing Plan in Shark Shield
- Benefits for Deal and Promotional Websites
- Product Churning
- Assignment on Effectiveness of the promotional program