This lecture focus to presentation on Implementing Interactive and Multichannel Marketing. Interactive Marketing is two-way buyer-seller electronic communications in a computer-mediated environment that buyer controls the kind and amount of information received from the owner. Customerization is the growing practice of customizing not just a product or service but in addition personalizing the marketing and overall shopping and buying interaction for each purchaser. overall Multichannel Marketing is the particular blending of different marketing and sales communications and delivery channels that are usually reinforcing in attracting, retaining and building relationships with customers.