Social Media Optimization (SMO)

Social media optimization (SMO) is the process of optimizing our website to make it more “sociable.” In other words, SMO makes it easier for our business to get discovered online by all the right people! It is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand, or event. Types of social media involved include RSS feeds, social news, and bookmarking sites, as well as social networking sites, such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. That’s why SMO is sometimes called “search marketing optimization”.

The goal of SMO is to strategically create interesting online content, starting from well-written text to eye-catching digital photos or video clips that encourages and entice people to interact with an internet site then share this content, via its weblink, with their social media contacts and friends. Common samples of social media engagement are “liking and commenting on posts, re-tweeting, embedding, sharing, and promoting content”. Social media optimization is additionally an efficient way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, an SMO strategy can make sure that the feedback isn’t the primary link to come back up in a very list of computer program results.

As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news. While social media optimization (SMO) and search engine optimization (SEO) has similar goals to generate web traffic and increase awareness for a company’s website search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine, especially Google.

SMO bridges the gap between our site and our social presence (meaning, our Facebook-Twitter-LinkedIn-Instagram-whatever accounts), making us more visible on the web, and giving our audience more ways to connect and interact with us. When done right, SMO keeps our brand messaging consistent across all networks, improves our site rankings on search, drives traffic from social sites and organic search, and boosts awareness of us and our brand.

Social media optimization (SMO) often directs the general public from these social media platforms to the company’s website, where more information is provided. As an example, a campaign to boost awareness of a few new automobiles on social media may direct the visitor to a corporation webpage that gives information about where local dealerships are located and the way to schedule a test drive.

While social media optimization is related to search engine marketing, it differs in several ways. Primarily, SMO focuses on driving web traffic from sources other than search engines, though improved search engine ranking is also a benefit of successful social media optimization. Further, SMO is helpful to target particular geographic regions in order to target and reach potential customers. This helps in lead generation (finding new customers) and contributes to high conversion rates; i.e., converting previously uninterested individuals into people who are interested in a brand or organization.

Companies using multiple social media platforms may use Internet-based tools designed to improve the organization and delivery of their content. These tools allow an employee tasked with creating social media content to schedule content across multiple platforms at the same time, as well as respond to any engagements on the posts including comments or messages from the audience. Some popular social media management tools are Loomly, AgoraPulse, Promo Republic, Hootsuite, Buffer, and Sprout Social.

Social media optimization (SMO) is more important to search engine optimization (SEO) than ever before, and its influence is only growing. As social media increasingly becomes the way people stay connected and engage with the digital world around them, optimizing our social media presence is essential.

Sharing tools on social media platforms allow users can share content on the Internet almost instantaneously. Because of this, many companies try to create content that users will pass along to their friends and connections. This strategy, called viral marketing, attempts to attain a broader reach by getting engaged users of social media platforms to share content instead of counting on users to search out the content on their own.

Social media optimization (SMO) isn’t limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as a part of their knowledge management strategy (i.e., product/service development, recruiting, employee engagement and turnover, brand building, customer satisfaction and relations, business development and more).

Additionally, social media optimization is implemented to foster a community of the associated site, with a healthy business-to-consumer (B2C) relationship. It’s mostly used for local businesses to market them and supply the utmost reachability of our users.


Information Sources:

  3. wikipedia