Value of Marketing Automation Software

Major objective of this article is to explain the value of Marketing Automation Software. Marketing automation is the usage of software to automate marketing processes like customer segmentation, customer data integration (CDI), and campaign management. Marketing automation software identifies software platforms and technologies suitable for marketing departments and organizations to more effectively market on many channels online and automate repetitive chores. Marketing departments, consultants and part-time advertising employees benefit by specifying criteria and outcomes for chores and processes which can be then interpreted, stashed and executed by software, which increases efficiency and reduces human error.