Strategic Plan in Malaysia Airlines

This report will analyze the efficiency model of Malaysia airlines which talks about four parts: business efficiency, customer relationship and marketing efficiency, human resource and knowledge efficiency, differential efficiency. It also involves a SWOT analysis on the Malaysia airlines as well. Finally, MAS has the vision in the next 3-5 years to become a 5-star value carrier through a strategic medium term plan which has been devised that might prove beneficial for the airline.